The Keywords Report provides an effective tool for analysing received and under-received target traffic from search engines.
For each search phrase the following parameters are defined:
To understand for which search phrases you under-receive target traffic, it is necessary to define one more parameter:
To calculate recoupment of advertising on paid search engines, (overture.com, google.com, etc..) it is necessary to start the Pay-Per-Click Calculator, to enter into it your sales volumes, and to define two parameters:
For analysis of the search phrases report, sorting by any of the listed fields is available. Eg. if you sort the phrases by click tax, the phrases on which paid advertising is most effective will appear at the top of the list. Most valuable, perhaps, is the possibility of sorting by number of downloads.
To separate out traffic on a particular page of a site, or traffic from a particular search engine, you can use a filter on pages, or a filter on search engines.
To determine the effectiveness of various search phrases in increasing the number of downloads of a particular file, you can use a filter on the downloaded file.
To sift out phrases on which statistics are not accumulating, you can use filters on a minimum quantity of hits or downloads. The filter on minimum relevance allows you to sift out random phrases, or non-target traffic. The filter on minimum position on a Google site allows you to calculate the phrases for which you under-receive traffic.
Rating of under-received traffic
To identify search phrases on which you under-receive download traffic, take the following steps:
The phrases which have appeared on the first page of search results will be filtered out and, as a result, the report will contain a rating of your search phrases by the extent to which traffic is under-received. Based on this information, it would make sense to improve and optimize your site for those search phrases for which target traffic is most under-received.
Detailed phrase report
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